This Sunday morning, Elon Musk announced his intention to change the name of Twitter to “X.” The famous little blue bird is set to be replaced by the letter X, in reference to X Corp, the platform’s new official name.
“X.” That’s the cryptic message posted by Elon Musk on Monday, July 24, in the early morning to announce Twitter’s new name and logo. The social media platform is now in its final hours in its current form and is expected to undergo a complete identity change: no more blue and no more bird.
For several months now, the eccentric businessman and CEO of SpaceX had announced his desire to transform Twitter into “X,” as an homage to his favorite letter, as reported by the online media outlet Numerama. On Saturday night, the project accelerated when the billionaire tweeted, “We will soon say goodbye (in French, editor’s note) to the Twitter brand and gradually to all the birds,” before suggesting that the new logo could be an “X.”
The new logo projected on the headquarters in San Francisco On Sunday, playing with suspense, he pinned to his Twitter profile a video posted by a user of the platform showing Twitter’s current logo, the blue bird, being replaced by a blinking X. “If a good enough X logo is posted tonight, we will roll it out worldwide tomorrow,” he further assured.
Linda Yaccarino, Twitter’s new CEO since May, confirmed this project. X will create “a global marketplace for ideas, goods, services, and opportunities,” she declared on her account this Monday, adding, “powered by AI, X will connect us all in ways we are just beginning to imagine.” She also posted an image of the new logo projected on Twitter’s headquarters in San Francisco.
