Jay-Z, the renowned rapper and producer, recently reactivated his Instagram account after creating and deleting it last year. However, this time, there’s a very specific reason behind this sudden reappearance.
In 2021, the famous American rapper and businessman, Jay-Z, decided to join Instagram. This social media platform, owned by Mark Zuckerberg’s Meta company, allowed him to promote his latest project, the film “The Harder They Fall,” of which he was a co-producer and was streaming on Netflix. However, to everyone’s surprise, Jay-Z chose to delete his Instagram account just a day after its creation, without providing a clear explanation for his decision.
But the artist is back on the platform two years later. In an Instagram post, Jay-Z shared the captivating trailer of the film directed by Jeymes Samuel. The final scenes of the video also reveal that Jay-Z was closely involved in creating the film’s music. This initiative aims to generate interest and excitement among fans for this new cinematic production.
This isn’t the first time Jay-Z has used Instagram for promotional purposes. In November 2021, he created his account for a brief period, amassing over 2 million followers in just 24 hours. This time around, he’s ready to make a new attempt to maximize the visibility of “The Book of Clarence.”
Just like during his previous use of Instagram, Jay-Z has chosen to follow only one person on the platform: his talented wife, Beyoncé. Fans of the musical power couple will be delighted to learn that they continue to support each other in their respective projects.
While waiting to discover “The Book of Clarence” and to listen to Jay-Z’s musical contribution, there’s no doubt that the excitement surrounding this feature film is palpable, thanks to Jay-Z’s presence and his temporary return to Instagram to promote it.
