Hollywood actor Arnold Schwarzenegger has been appointed as the ambassador for Lidl’s Parkside range of DIY tools. This new partnership between the famous star and the German discount retailer aims to promote their extensive collection of renovation and gardening products.
Schwarzenegger’s collection includes over 100 items, ranging from various tools to gardening equipment and accessories. The actor, now paying homage to his past as a mason, will feature in a series of television and social media advertisements to promote this renowned DIY brand.
In a recent statement, Schwarzenegger expressed his enthusiasm for this partnership, stating, “You got it – that’s exactly my mindset. You have to believe in yourself, which is why I’m a Parksider.” With his well-known optimism and determination, Schwarzenegger aims to inspire others to embark on their own DIY projects and embrace the Parkside brand with confidence.
Lidl’s decision to enlist Schwarzenegger as an ambassador reflects the global popularity of the actor and his association with strength, determination, and success. As a familiar name, Schwarzenegger will undoubtedly draw attention to Lidl’s Parkside range and enhance the brand’s visibility in the competitive DIY market.
