This Tuesday, Neymar officially left Paris Saint-Germain to join Al Hilal in Saudi Arabia. His arrival is already having positive repercussions on the Saudi Pro League club.
Neymar’s transfer to Al-Hilal has sparked a frenzy on social media, with millions of views, likes, and retweets, as well as a significant increase in online engagement for the club. Posts related to his transfer have generated over 61.5 million cumulative views, as reported by Al Watan. The official video of his transfer, posted on Twitter, has garnered over 13.6 million views and has been retweeted more than 52,000 times, also receiving 105,000 likes on both Arabic and English Twitter accounts.
Posts on Al-Hilal’s Instagram account have also been highly popular, accumulating over 5 million likes for the video of his presentation. Neymar, with a massive follower base (212 million on Instagram, 62 million on Twitter, and 78 million on Facebook), generates immense interactions and can earn up to 500,000 euros per post promoting Saudi Arabia.
The impact of Neymar’s arrival has also been felt on Al-Hilal’s digital platforms. The club has experienced a 100% growth on its various social media platforms since the transfer was officially announced, attracting over 790,000 subscribers on the English version of Twitter and more than 11.3 million followers on the Arabic version. On Instagram, the club’s account now boasts 6.1 million followers.
Finally, the Brazilian is already bringing a lot of money to his new team. Indeed, Africa News explains that jerseys with the number 10 have been in high demand among fans, with reports indicating sales figures of up to 60,000 shirts sold in just a few hours. Videos of the crowded Al-Hilal store are circulating on Twitter, showcasing the supporters’ enthusiasm for Neymar’s jersey.
When questioned by the media, a supporter present at the store revealed, “I stayed connected to Al-Hilal’s Twitter account for over 2 hours until the news broke. When I saw that the jersey was available on their website, I immediately came to the store before it got crowded, and I’ve been waiting for my turn for 15 minutes now.”
