Kylie Jenner has been surpassed by football star Cristiano Ronaldo to become the highest-paid celebrity on Instagram, leaving her Argentine rival Lionel Messi far behind.
Cristiano Ronaldo, currently playing for Al Nassr in Saudi Arabia, has amassed his fortune by promoting the global cryptocurrency exchange platform, Binance, the health company Therabody, and the sports website LiveScore. The Portuguese star is the most followed person on Instagram, with over 597 million followers.
The former Manchester United forward now earns £1.87 million more than reality TV star Kylie Jenner for each sponsored post.
Top Instagram Earnings As Cristiano Ronaldo surpasses Kylie as the top source of Instagram earnings, the reality TV star now falls to second place in a recent ranking.
According to The Sun, Kylie Jenner’s earnings on the social network mainly come from her own products, such as Kylie Cosmetics and Kylie Swim. The new Inter Miami recruit in MLS, Lionel Messi, charges £1.38 million for a sponsored post and is third on the list of top Instagram earners. He has 479 million fans on the website and is the second most followed celebrity. He has shared sponsored content for Adidas and German beer company Budweiser.
Singer Selena Gomez ranks fourth, followed by actor Dwayne Johnson in fifth place. In sixth place is Kim Kardashian (£1.31 million), who competes with Ariana Grande (£1.3 million), while other members of the show “Keeping Up with the Kardashians,” Khloe and Kendall Jenner, complete the top 10.